EnviCore's Green Innovation, BC Election Diversity, Goggins' 40% Rule, Perplexity AI Revolution, and The Tail End Reflection
Ravi Toor
October 18, 2024
Greetings, Tribe!
Welcome to this week's deep dive into the art of living an examined life. As always, we're peeling back the layers of success, innovation, and personal growth. Let's get into it.
1. The Immigrant Hustle: EnviCore's $4.2M Seed Round
What I'm tracking: Calgary-based EnviCore, founded by former international students Shahrukh Shamim and Aseem Pandey, just secured $4.2M in seed funding. They're tackling the carbon footprint of cement production – a problem few are addressing but everyone should care about.
Key Takeaways:
Funding led by CSN Inova Ventures and Heidelberg Materials
Technology uses recycled mineral feedstock
Potential to replace up to 35% of Portland cement in concrete
Why it matters: This exemplifies the immigrant hustle I often discuss. These founders identified a massive problem, developed a solution, and are now poised to make a global impact.
Action item: Listen to my in-depth conversation with Shahrukh and Aseem on the Truth Tribe podcast. Their journey from international students to environmental innovators is a masterclass in grit and vision.
2. Political Representation: The BC Election Landscape
The data: 45 candidates of South Asian origin are running in the upcoming BC provincial election on October 19, 2024, 27 of which are Punjabi. 8 of them won in 2020, with 7 running again this year.
Why you should care: Representation matters. These candidates are shaping policies on healthcare, housing, and education – issues that affect us all.
Homework: Research the candidates in your constituency. Understand their platforms. Remember, local politics often has the most direct impact on your daily life.
Truth Tribe Exclusives: Don't miss our episodes featuring two prominent candidates:
3. The David Goggins Challenge
I recently revisited "Can't Hurt Me" by David Goggins. His "40% rule" states that when you think you've hit your limit, you've only tapped 40% of your potential.
Goggins' journey from a troubled childhood to becoming a Navy SEAL exemplifies extraordinary resilience. His story isn't just about physical toughness, but mental callusing - strengthening your mind through deliberate discomfort and challenges.
This week's challenge: Identify one goal you've been putting off. Apply the 40% rule. Push past your perceived limits and report back. Use #TruthTribe40 to share your experience.
4. Tool of the Week: Perplexity AI
In my constant quest for tools that expand our capabilities, Perplexity AI stands out. It's a fusion of AI and real-time web searches, potentially revolutionizing how we learn and make decisions.
Experiment: Use Perplexity AI for one week. Compare it to your usual research methods. What new insights did you gain? How did it change your decision-making process?
You can sign up Here
5. Thought Experiment: The Tail End
Tim Urban’s "The Tail End", provides a sobering yet motivating look at how we spend our time, especially with loved ones. For many of us who've left family behind in our home countries, this hits particularly close to home.
Food for thought: How can we make the most of our time with loved ones, despite geographical distances? Sometimes, a heartfelt video call can bridge more than just miles
Closing Thoughts
Remember, Tribe, the path to extraordinary results often lies in questioning conventional wisdom and pushing boundaries. Your unique experiences and perspectives are your superpower. Use them.
Stay curious. Stay hungry. And always keep experimenting.
Your Truth Tribe Host
P.S. If you found value in this, consider joining our Truth Tribe Inner Circle. We dive deeper into these topics, with exclusive Q&As, detailed breakdowns of success stories, and personalized challenges to push your limits.